Wholesale Search – my first 3 months

(2 votes, average: 4.00 out of 5)

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After meeting Jason Prescott back in 2005 when I was the sales manager for the wholesale trade show (off-price home and gift) I never new that 4 years later I would end up working for his company JP Communications.  Looking back I think Jason’s enthusiasm for his products is fantastic and well justified.  I was not aware until now just how important vertical search is for retail buyers and resellers to find great deals on wholesale general merchandise.  As much as I love Google (and own stock) our portfolio of web sites www.toptenwholesale.com, www.wholesaleU.com and www.offpricenetwork.com enable retail buyers to find key wholesale companies that they could never ever find with a Google search.  In part because many wholesalers are focused on doing what they do best – buying and selling great products.  Building great websites is possible and there are some great web sites out there – www.dollardays.com, www.wholesaleimport.com etc.. but many wholesalers do not have the time or the budget to hit  the dizzy heights of the first page on Google for their key words. Meaning many retail buyers miss out on great deals because these wholesale distributers cannot be found on Google.

Our wholesale industry experience and knowledge (8 years for me alone) allows us to build the right navigational/ search tools for buyers to shop quickly and easily by category, keyword or company and give wholesalers the opportunity to promote themselves to a growing number of retail buyers who will now purchase far more products online through out the year than ever before and that trend will continue for many more years to come.  Trade shows are still important to buyers but the ease, convenience and cost effectiveness of buying online means vertical search websites like ours are going to grow even more popular as a means to do business.