DVD and Video Game Sales: Bulk Up for Turkey Day Blast!
by ruebenmarley
Your customers are probably tired of the same old thing for Thanksgiving Day’s usual chain of events… you know, the wind-up of eating till you feel faint… then crashing out on the couch in frustration… and ultimately sleeping the whole thing off in guilt-ridden silence. Sound familiar to you? It seems that most consumers this year don’t want to repeat that scenario for the umpteenth time, and maybe they would prefer to have a fun-filled and entertaining holiday… but don’t like the idea of dealing with lead paint-contaminated toys, needlessly expensive diversions that don’t really add to the party atmosphere (but add to the guilt factor), or boring stuff that leaves everyone hungry for more?
Fear not, the good news is that most consumers seem to be leaning towards video gaming and movie-watching this year! While many people wouldn’t waste their time blasting aliens, monsters, other players, or any other type of target during their busy and hectic lives… this Turkey Day, it looks like it might be the best bet for families and friends who want to spend some quality time together, without breaking the bank or causing physical harm. Well, I won’t rule out the possibility of sprained thumbs and Carpal-Tunnel Syndrome, but that’s another story.

First, about family gaming: carrying the right selection of games and hardware for your customers can be a little daunting, since every major electronics producer seems to have some kind of answer to the gaming question. However, there are some things that stand out, and make your sales soar… when you consider the option of promoting and selling the games themselves, and maybe the gaming accessories too. Also, there is a great selection of hardware that is not necessarily the name-brand stuff, but meets OEM specs for third-party production. I see these things all the time in the PC markets here in China, and it would be a good idea to offer this to your customers as well. With a growth figure of about 20 percent last year, you can bet that games will take a big chunk of the Thanksgiving Day revenue this time around, too. Video games outstripped sales of DVDs and movies as well, and I reckon people will only move further away from the movie experience… and closer to being the experience, in an interactive format that requires their input.
As for the movies: perhaps some of your customers are a bit like me, and don’t really get much pleasure from playing video games. That’s fine, because there’s a huge selection of movies and DVD options to stock your shelves and online pages with. I’ll admit, I have a totally unfair advantage over the rest of you living in the USA… since I can find movies for about $0.25 each, sometimes seeing the really good stuff at a premium price of about $0.75! I know, you hate me… and maybe you’re seething over the fact that pirate DVD sales are crushing the biz back home (unless you happen to read the venomous news about Hulu.com, but that’s another story) but the reality is that DVD sales are almost entirely comprised of pirated stuff in the PRC, so there’s no existing market in China for services like Netflix, the DVD section of the electronics stores, or even pay-to-download sites. In fact, most Chinese simply watch streaming movie content that temporarily downloads onto their PCs at home and the office, without ever owning a copy for themselves. Well… why bother, when you’ve got the whole thing right at your fingertips anyway, right? Unless the USA starts following the same widespread East Asain model soon, there will be no freebies for everyone in the States… and that means the attraction to wholesalers and retailers who offer discounted DVDs will be more popular than the usual outlets that put them on display for $20 a pop! Ouch!
Visit the search pages of Toptenwholesale.com to find some killer deals on loads of closeout DVDs and to locate sources for dropshipping options on video games that will make your holiday sales a success!


















Hey, Rueben …
Spot On for the Social and Lifestyle Trend Analysis … as a Discount DVD seller opportunity.
1. This Social Trend to Stay Home … Pursue Family Entertainment … and Warm ‘n Fuzzy Friend–Family Interactions is as predictable as Edgar Allen Poe’s pendulum –
– Always swings in with economic belt-tightening!
2. During the early 1990s recession in the US, this social behavior was called “COCOONING” — tendency to Stay Home and Seek Entertainment with Other People. ENTER: Entertainment Systems … Home Movie Theatres … Eat In and Cook In Marathons … beginning of Power Foodies and then the Food Network on cable.
3. During the current economic squeeze — I am tiring of the endless stream of broadcast ads featuring Norman Rockwell Families suddenly re-discovering the joys of (a) board games; (b) human interaction; (c) group social activiities; (d) Family Film Night, etc.. On this Bandwagon — Netflix … Vloice over IP Phone Services … Fast Food Joints. Oh, and Wal-Martians.
Must be something to the new DIGITAL Cocooning.
As an inveterate Film Freak — with collections of favored actors, directors and screenwriters — I’m a total sucker for all those Deep Discount DVDs. I can wait out the 9-month New DVD shelf life to save moolah.
And, yes, I do hate you for having access to 25-cent feature films. My deepest discount DVDs — the ones that make me feel so cost clever — are priced at about $4.99.
HOT TIP: Don’t let the Motion Picture Association of America OR those “wonderful folks” who brought us the Digital Millenium Copyright Act hear you talk about pirated DVDs and electronic media. They will OWN your first-born child.