That online shopping hesitation is not only a concern of retail shoppers, either. Wholesale buyers and distributors who are just dipping a toe into buying off-price, salvage and surplus lots or pallets of merchandise hit this cyber-shopping wall, too. If you don’t have a trade relationship with a merchandise supplier, you certainly want to know what the product supplier’s Returns Policy is all about. Is it a hassle? Are you presumed guilty until proven otherwise? Does the “As Is” sales clause pre-empt those freak cases when everything in the shipment is defective? Do returns require setting aside an hour a day to sit on Customer Service call center hold?

Since returns are a fact of life in the Big Trading Tent, I was impressed to see a No Quibble Return Policy recently. It was for a Native American Jewelry web site – Ugly Otter Trading Post – that promises a 20-day “No Quibble” return policy on its turquoise and sterling jewelry.

Sure, they could have said “fair” or “generous” or “no hassle” returns. Instead, they promised no quibbles or guilt trips or BS:

Our “NO QUIBBLE GUARANTEE” protects you. No hassles, guilt trips, silly questionnaires, and absolutely no BS! If you do not like any merchandise purchased from us, for any reason, return it, undamaged, within 20 days, for a full refund (this is a refund, not a “Store Credit”) of your purchase price NO QUESTIONS ASKED - YOU ARE THE FINAL JUDGE.

(Note: Ugly Otter’s site also explains the reasons it does not do Wholesale, either. No undue influence here.)