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Time well spent at the BlueHornet Email Lifecycle Management Conference

Jason Prescott in General Discussion, Helpful Tools, The Presidents Lounge, Small Business

October 2nd, 2008

I’ve been learning quite a bit about leveraging and embracing quality email marketing strategies while at BlueHornets email conference this week. Everyday, I see so many B2B marketers overlooking all of that valuable data they have by either sending poor email campaigns or doing just nothing at all. There is so much more to having a great web site and generating profit through e-commerce initiatives than just selling good online. Have you done any maintenance to your email marketing strategy this year? If not, take these 5 steps:
1) Get with an ESP - email service provider. There are tons of them out there. From Constant Contact to Blue Hornet
. ESP’s can maintain your email lists, provide you with incredible analytics, surveys, de-duped lists and other imperative tune-up’s that are needed.
2) Develop some great templates. Don’t be spammy. Don’t be “salesy’ “. Keep it real. Be informative.
3) Hire a consultant to assist you with your email strategy. You can find plenty on LinkedIn
4) Get serious! Good email campaigns can return over $50 for every $1 spent. Sounds pretty cool, eh?
5) Stay informed. I can’t get enough of Click-Z Start an RSS feed to the ClickZ’s email column.

Bottom line–if you’re not reaping the benefits of the 1000’s of emails you have stashed away, you’re loosing money and not keeping your prospects and customers engaged. This an easy thing to do, and likely one of the best decisions you’ve made all year.

Happy Selling!

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