The #1 SEO Technique For Your Wholesale Web Site
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A Search Engine Optimized (SEO) Title Tag is the single most important thing you can do to get free traffic to your wholesale web site.
Q: What is a title tag?
A: The title tag is an informational tag that goes in the <HEAD> section of any web page.It is optional but almost every page has one. On all the browsers I know of,the title tag contents are displayed in the bar at the top of the browser window. Here’s a screenshot of my browser window
See it? Up there at the top. I made it pink (kind of)! Where it says Top Ten Wholesale Blog> Edit — Wordpress-Mozilla FIrefox. That’s your title tag..
Why is the title tag so important to SEO?
Anyway, the title tag is really important. But, don’t take the word of the foremost SEO for the wholesale industry, take the word of a survey of 35 “expert” SEOs surveyed for the most important search engine ranking factors. Well, there’s quite a few experts and quite a few people who are popular at conferences but couldn’t SEO a Wikipedia page,and a few that are just inexplicable like Shoemoney, who isn’t an SEO, doesn’t pretend to be, but knows the value of a good backlink when he sees one. But in any event, SEOs and their ilk tend to agree its important. Need more convincing, then please note that it’s one of the few specific on page factors mentioned in Google’s Webmaster Guidelines
Make sure that your TITLE tags and ALT attributes are descriptive and accurate.
Frankly, that’s all the evidence you need that its VERY important. Google wants descriptive and accurate title tags, because they rank pages according to this criteria.
What’s the best title tag for SEO?
There is a terribly simple answer to this question. The best title tag is different for every page on your site, but the best title tag describes your business objective for that page. That’s the criteria that you want search engines to rank you on, at least I think it is.
If you sell wholesale lingerie on a certain web page, what else do you want Google for other than wholesale lingerie? Sure,you might also want them to know about wholesale corsets, wholesale teddies, wholesale bra and panty sets, but if you are trying to optimize for more than one phrase per page on terms where you have plenty of competition, you are limiting the success potential for your website instead of doing the basic work of web development that helps your site rise in the rankings of Google and other search engines.
Should I put my company name in the title tag?
Your company name is likely ineffective for search engine purposes. Your company name relates most strongly tothe branding of your site. Branding is still significant, but there’s a great difference on the subject of branding, and SEO’s who all seem to secretly dream of becoming a rich advertising executive like Don Draper from Mad Men will give you as much hoohah as anyone on this subject.
this man does not got to search engine conferences
And so you will find plenty,and I do mean plenty of SEO’s who will still tell you to put your company name in the title tag. I get branding, I swear I do. You know where I do my branding? On the invoice! On the newsletter I send you after you buy from me! If you want repeat business,you have to get the initial business first!
As before, What do you want a searcher to know: “I am Company X” or “I sell wholesale lingerie” And yes, is possible to do both, but the search engines restrict the amount of text they will read in from the title tag quite severely, as a result every character in your title tag is the most important SEO real estate on your web page.
There’s no reason to leave your company name out of your title tag entirely,but it is merely one of the elements of a good title tag, and including it or not is based on the overall evaluation of what is optimal for the individual page and secondarily, the overall web site.
More on this in the next post
[...] the previous post about good SEO for your title tag, I answered the big questions about the title tag, showed you where it was and demonstrated its [...]
Yeah!!! Another “Mad Men” fan of AMC’s award-winning series about Madison Avenue in the bad old days (late 1950s, early 1960s). And, yes, Creative Director Don Draper does NOT go to SEM conferences. He’s a total Go With My Gut kinda ad man. (Gone with the wind, Don. Gone with the blizzard.)