Thanks for the iPod!

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I was fortunate enough to win an iPod in a giveaway from the goWholesale blog. The contest involved leaving a comment on their blog, and the randomly selected winner was me! The older I get, the more I win stuff. Of course, I’m like a blind salamander poking away at my laptop in my cave, so I see and know all.

The wife thinks the new iPod nano is the bee’s knees. Maybe you’ve seen this ad with Feist[youtube]http://youtube.com/watch?v=8qP79rRzzh4[/youtube]. Its cool, its an impossibly small device for what it does, it’s lighter than my platinum necklace..

I have never been a big fan of this kind of contest, because while I contributed honestly, I entered simply to win the prize. goWholesale followed some good principles of doing a giveaway on a blog.

They asked for a real contribution, that is they asked for a substantive comment on an issue closely related to them. I think if there was a flaw it was that the question they asked was not one that gets people very fired up. Honestly, they might find that their readers more likely to connect with something like “give me your 10 word pitch for your product or service” or “tell us what’s the hottest product in your niche”

They offered a compelling reward – that iPod is pretty slick.

And they got people involved by offering the contest out to several other blogs (it was kind of funny to look and see who has readers and who doesn’t.

I think what you really have to do with a contest is push the marketing externally. You have to be prepared to do a full court press marketing the giveaway.

There are a ton of places to market your giveaway. Here’s my new favorite..