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Multiple markets create further cash flow

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June 28, 2008 · Posted in Ebay: Tips and Tricks, Flea Markets and Swap Meets, Selling Products Online, Work from home: Dropshipping on the web
by Robert Cyr

Readers here at the TopTenWholesale Blog will be astounded today as I am about to unleash a cutting edge Top Eleven List offering ways to sell wholesale and liquidation merchandise.

I know the advent of a top 11 list might be a “walk on the wild side”, but bear with me. Everyone loves the good ‘ole top 10 list including viewers of the popular Late Show with David Letterman, but please remember when Top 10 lists are superseded by 11…you saw it here first. I expect full credit.

Successful retailers understand that cash flow is critical and when sales are down it might be a good idea to look for additional ways to market inventory….

1- Ebay We have to start with this auction giant. There are tens of thousands of “brick and mortar” retailers who supplement their income by auction selling. What doesn’t sell in your store can be sold online through ebay’s global market reach.

2- Craigslist – Ebay is a shareholder in this online classified website, but ebay does not have a large enough stake to influence Craig to start charging for listings! Here you can list merchandise in your geographic region for free. Upload pictures and await the emails and phones call to come…believe me they will. Craiglist is a highly visited site

3- Website – Maybe it is time to to start your own dot com empire? A wesbite will give your customers a way to visually view your products through an online catalog. The first step is deciding on a domain name…you know like www.yourname.com. You can register a domain name at www.godaddy.com for as little as $9.99 per year.

4- Classified Ads – Yes, they still print a newspaper in your hometown. Many who subscribe to the “Old School” mentality still browse the classifieds in print. I have sold a diverse offering of merchandise through my local newspaper. Give it a try-

5- Garage Sales – Maybe in your neck of the woods called a rummage sale. People love to get up early and find great deals driving from sale to sale. Word of advice: if you advertise your sale starting at 8:00 AM expect “early Birds” to start coming around 7:15

6- Flea Markets – Depending on your area, flea markets or swap meets are a great way to showcase your inventory for a reasonable per day fee. Some of the larger flea markets will have upwards of 20,000 – 30,000 visitors in a single weekend. Now that is exposure.

7- Event Sales – One or two day sales where you rent a portion of a parking lot or an actual storefront to “Liquidate” merchandise. Advertise locally and make sure you have adequate staff on hand to assist with the frenzy of sales.

8- Rack Merchandising – Start a local route re-wholesaling your products in retail stores. You can negotiate with store owners to place inventory in each store on consignment. You get paid by the retailer when your products sell. For example…if your main product line is jewelry you could merchandise your products in apparel stores, beauty shops, discount stores etc. Make sure to revisit each store on a regular weekly or bi-weekly basis to restock and invoice for items sold.

9- In-home Parties – Serious money here as giants like Tupperware, Home Interiors and other companies understand that networking with friends can be lucrative. Model your business just like the pros and host partys inviting family, friends, coworkers and strangers off the street. Ok, maybe not complete strangers. Set up a marketing compensation package to recruit others to hold partys and sell your merchandise. At each gathering setup your display merchandise and take orders while eating cookies and socializing.

10- Live Auctions – Every medium to large city will have a traditional live auction house where you can offer your merchandise for consignment. The average the commission charged by auctioneers will range from 8-12% of the final bid. I know of a very successful friend who purchases “scratch and dent” furniture by the truckload and auctions it off for huge profits!

11- Festivals/Fairs - Check your geographic area for scheduled 1 and 2 day events which allow retailer vendors. Often these events will attract tens of thousands of people who love to spend money on souvenirs and miscellaneous wares

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