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If Opportunity Knocks, Your Small Import Business Must Answer

March 31st, 2008

Why would someone buy from you?

The best way to get someone to make a purchase from you is if they know you and trust you.That’s why its always a good idea to treat your friends fairly. They don’t know you when you cold call.They don’t know you if you shout at them as they walk by your storefront or your trade show booth. The quickest way to be successful is to find someone in your country or someone in the world who will invite you to be their supplier. Often its an item that anyone could get but it’s too much bother for them to worry about. This is an opportunity, bundle this customer with other customers and sell them the same item and you have a channel.

Thousands of foreign buyers visit this country every year, looking for products they need for their businesses abroad. You go to a show with foreign buyers and you pay attention, these buyers get together, buy each other drinks and talk about their problems. Their problems are oftenr your opportunities. When you hear someone talking about the problems sourcing a quality item,get their contact information, don’t let an opportunity go by the wayside. Whatever country you are in, brokers are used by foreign businesspeople. Brokering import and export purchases is not difficult to do, in fact its competitive for precisely that reason. It’sjust competitive to land the business,so keep your eyes and ears open at all times.

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