September 16, 2009 · Posted in
B2B Marketing Tips,
Finding Wholesalers and Manufacturers,
Flea Markets and Swap Meets,
General Merchandise,
New Product Trends,
Outsourcing: China, India and the rest of the world,
Sourcing Tips,
Tradeshow Expert,
Wholesale and Manufacturing Company Profiles,
Wholesalers ·
1 Comment
Welcome to Hangzhou, China! There was a time – over three years ago – when I couldn’t watch more than 10 minutes of programming broadcasted by CCTV9 (the only English-speaking channel, which was great for a guy who didn’t know a word of Chinese), without seeing at least one sappy advertisement spot for “Hangzhou, the most beautiful city in China.” I guess this not-so-subliminal stuff worked pretty well on me, because I’ve been calling Hangzhou my home for over a year now. Come on, why do you think they call that stuff on TV programming?
While I can’t say that Hangzhou is the most beautiful place I’ve ever visited, I can say that it’s been a good experience so far. One of the things I like is that it has apparently shifted gears in a big way, as the focus has been softened on tourism… and intensified upon the tech industry. This smallish second-tier city is currently one of the few on the mainland with such a high CPC-approved ranking. In a bidding war that makes the Pepsi Challenge look like a schoolyard scrap, local governments of cities and provincial zones are going head-to-head in a mad dash to be named among the chosen ones who will serve as the industrial/information base for China’s emerging global identity in the electronics business.
This brings us to the 2009 Hangzhou Electronics and Information Fair. I attended the show and spoke to several vendors about their wares, in an effort to bring you a little closer to some of the people who are trying to make themselves known in this often chaotic raging tide of changes and developments. There’s a lot of similarities between the shows in the USA and the ones here, and at first glance there doesn’t seem to be anything out of the ordinary… but a closer look will reveal the differences, and those who know what to look for will be ahead of the curve as they find new ways to promote China-wholesale electronics or other types of products in their respective wholesale and retail markets back home.
First of all, it’s worth noting that this show was definitely the place to see small startups and underfunded ground-floor outfits that are looking for some investors to help them develop their businesses. Major players like SAMSUNG, Ebay, MOTOROLA, and China Mobile were also there… but it didn’t seem like they were really trying too hard to impress anyone or make a statement about what they had on offer. It felt more like the industry leaders just had to be there, so they wouldn’t look like they were losing market share to the smaller companies who were pulling out all the stops. Could this be a case of the big ones resting on their laurels… as the little guys nip at their heels, and later grow to overtake them? It’s happened before, and it could certainly happen again.
(click the picture to see the video!)
As you can see in the video, there were a lot of new names amongst the collection of industry giants. Some of the tech on display was not particularly hair-raising, while others made me stop in my tracks, and take a closer look. 3G technology is all the rage right now, and the Chinese companies are hoping to ignite desire in the hearts of hungry consumers over this one… especially since it’s such an irresistibly attractive option for the CPC to replace that aggravating, unruly, and free-speech laden Internet with an easy-to-filter domestic version that beams straight to your handset… from servers that are all plugged into the current censorship protocols. Pretty grim stuff, I know… but while we can’t really do anything about it, the fact is that 3G is getting amazing funding and preferential treatment over all other forms of wireless technology right now. It’s gaining serious traction in Latin American countries as well, and that means that you should be paying attention to it too. If for some reason – let’s say in the USA – consumers are suddenly swept up in the 3G craze, who do you think will be in a position to dominate the market right from the beginning? You got it… that would be China, and select partners in Japan and Korea. You want to get in on that kind of action, or not?
(click the picture to see the video!)
In a brief interview with Troy Meng, CEO of ZiZai Tech Company Ltd., I was able to get some inside info on the cloud-based computing revolution that is just about to unleash itself upon the Internet. Here are a few things Troy had to say:
“This is real cloud-based apps in the China IT area. This technology will change the usage of [the] whole Internet, and let everybody build his own page easily. Basing some operational business models such as ads, blogs, interactive video, etc… this tech will take a bigger share of the Asian market. We can rebuild the protocols of [the] Internet, and make it more dynamic, more interactive, and able to provide more usable statistics.”
“Using this kind of online application tech will put an end to software piracy, and even make popular products like Adobe Dreamweaver, Photoshop, and other design software unnecessary. It will also allow people to easily rebuild their blogs with more dynamic content, and users will be able to enter the area of IPTV or mobile TV more easily. This will change people’s way of looking [at] web-based video.”
Cloud-based computing is another bug in the ear of software developers and web-hosting companies far and wide… after all, there’s a lot to be said for the existence of invisible servers nestled amongst the soft, serene clouds of cyberspace that do all of the heavy-hitting for you… while leaving you free to move around without having to lug an arsenal of hardware – and software – that enables you to get the job done. It will also do wonders for the companies that are vexed by software piracy, as they suddenly find themselves in a position where nobody can rip them off, unless the would-be pirates go to their physical site… and haul away the outfit’s computers in the back of an unmarked van! It’s also going to make pay-per-click advertising a whole new animal, much like the search engines and social networking sites have done. After all, a captive audience is a captive audience, no matter how you slice it into demographic groups or profiles. People who tune in to your network as often as they turn on their PC… now that’s what I call customer loyalty! Companies have been doing it for years, with employee-accessible web portals and proprietary sites… but it’s been slow to catch on with the consumer public. Once it hits, there will be no turning back. How will you use this technology to promote your online business, or your distribution network in the wholesale business?
Be sure to watch for the next installment of this series, as I give you my TopTen list of points to consider in the new China wholesale electronics market, and a little more to think about as we all watch China grow its tech industry, one day at a time.
