Wholesale Alert: ASD/AMD, Off-Price Trade Shows in August

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I reckon it’s high time to touch upon a couple of the big USA-based shows coming up in August, and if you haven’t made the decision to attend the ASD Las Vegas Show, maybe it’s time for all you busy wholesale movers and shakers out there to stop what you’re doing for a few seconds… and take a look at your calendar. After all, it’s already the middle of July. Another show worth noting is the Off Price Specialist Show, which is also going to happen in August, and the first day of September. Summer just got a little bit hotter, didn’t it?

Both of these events are must-see shows for anybody who wants to get a good look at what’s hot in the industry, and what new trends will be making huge waves during the Q4 season… but it’s also going to be a lesson in what products and services have lasting power during these troubled times. Here’s what I think wholesalers on the prowl should be doing to maximize their investment:

• Be prepared… don’t walk into this thing blind, because there’s not a lot of time to cover all the space if you’re running around like a frenzied holiday shopper… and you will definitely need to prioritize your list of things to see, if you want to get the maximum benefit from being there. Even if you don’t know what the floor layout looks like until you’ve arrived, take a moment to get oriented with the map once you’re there, and come up with a tactical plan of attack!

• Decide which product category fits you best… with a list of wholesale items in product groups like Camping & Outdoor/Sporting Goods, Military/Tactical/Personal Security, Electronics & Accessories, Apparel/Hosiery/Footwear, Tools & Hardware/Lawn & Garden, Food/Candy/Snacks, House-wares & Home Appliances, General Merchandise… there is a lot to choose from.

• Look for the signs of stability in the industry… do some research in your preferred area of industry, and look for the companies that have taken the measures to combat the economic downturn… especially the ones who have succeeded. Of course you can find a wealth of information on the Internet-based wholesale news sites like TopTen Wholesale Newsroom, for starters.

• Take notes… I know it sounds really geeky and totally unwired to jot stuff down with a pen and paper(!) but you will be glad you did it after you’ve returned to your hotel room, and dumped the contents of your bags and pockets out onto the bed. Don’t you hate it when you can’t remember why you grabbed somebody’s business card? I do, so I always write some little ‘mental note’ on the back. I suggest a small notepad (or hastily-grabbed cocktail napkins from the hotel lobby) because you will need to write stuff down somewhere, since a lot of Chinese and other Asian exhibitors print their information on the front and back, in Chinese and English.

Go ahead and visit the sites, and make your plans. Hopefully, you’ll be able to use some of my little tips to keep things from getting too crazy, but in the end, it’s up to each and every individual to make this an event that will put a great finish on the overall performance of wholesale in 2009. Happy wholesaling, and don’t hesitate to write if you want to share your own tips and suggestions!