Top10 Wholesale Marketing Tips

I see so many wholesalers and manufacturers absolutely LOST on the internet everyday. Much of the problem can boil down to not having a marketing strategy. Let me see if I can shed some light on getting your wholesale products more marketed by offering a few tips that should generate some buzz with retailers, drop shippers, flea marketers and other sellers:

1) Set up a Twitter.com account. Twitter is quickly becoming one of the most used verbs on the internet and if you’re not tweeting to your buyers I can almost promise you that missed opportunities are happening every second.
2) Start Digging’ your content on Digg.com If you post regular news, information or blog on your site…Post that message to Digg so others can read it and LINK to it.
3) Start a Facebook group. Invite all of your customers to your group and get them to become fans. This will generate buzz and more importantly, you can see what your websphere is up to and talking about.
4) Wholesalers and manufacturers all need a solid email marketing life cycle strategy. Start using a good ESP like Constant Contact if you are on a budget and for those of you more advanced — we recommend Blue Hornet.
5) Set KPI’s. KPI’s are Key Performance Indicators. Just look em’ up on Google. You’ll get what you’re looking for

Those are some basic steps to start with. Let’s keep it simple for now. All that should take you the rest of the week. Hit me up if you have any questions.

Happy Wholesaling!

ps: I inserted a very basic, easy to follow video for your reference.

Easy Marketing Stratedgies. Get more Wholesale Buyers

Top10 Favorite Wholesale Resources

Ok, so we get it all day…How do we find wholesalers, manufacturers and lean more about the industry. Let me see if I can help all you newbies out there with some valuable wholesale trade shows and vertical search engines you need to know about:

1) ASD/AMD Trade Show: For over 50 years, this has been the mecca trade shows where over 3000 general merchandise wholesalers meet and greet twice a year.

2) The Off Price Specialist Show . By far the leading trade show in USA for off price and discount apparel and fashion wholesalers. Held twice a year in Las Vegas. Finds brands, boutique items and plenty of closeouts.

3) TopTenWholesale.com : The leading wholesale vertical search engine with over 1200 active wholesalers and manufacturers.

4) WholesaleU.com : The leading wholesale directory. Features blogs, forums and classifieds.

5) Manufacturer.com : Go global! Find exporters and manufacturers from China and abroad.

6) OffPriceNetwork.com : The leading directory of apparel wholesalers and fashion accessories.

7) Magic Trade Show : The #1 trade show in the USA for high end fashion clothing and brands.

8 ) Wholezilla.com : Leading B2B comparison engine for wholesalers.

9) Value Price Expo: New trade show. Incredible selection of closeouts and general merchandise.

10) Liquidation Expo: Another great ASD show. Going on in June from the 7th-9th in Long Beach.

Happy Wholesaling!

Top10 tips for Wholesalers Using Twitter

Have you started tweeting yet? Twitter is a social networking tool that allows you to instantly send a micro-text to the world and amass a following of people – or tweeple – who are interested in what you have to say. We have 2 twitter accounts. YOU should be following us: twitter.com/toptenwholesale and twitter.com/jasonprescott .

Here are my Top 10 twitter tips to engage buyers and sellers and increase the amount of wholesale traffic you get to your site:

1) Integrate twitter with your cms system. Most cms providers, like wordpress, allow for this. Check out our blog.
2) Talk about new events and products coming out.
3) Build up your status quo. Talk about your business. Prove that you are active.
4) Share your ideas with like minded folks to form great business strategies.
5) Get usability testes for new products. Great for QA.
6) Follow major events and news in your industry.
7) Learn from other colleagues.
Get customer feedback
9) Promote your sales on closeout items or new wholesale products.
10) Discover new trends for the products you sell using search.twitter.com

You should not delay adapting a Social Media Strategy. SMO is a huge field now and if you let it pass you by, kiss some great sales opportunities good-bye.

Peace Sign Turns 50 Years Old. Peace Signs Blooming in Retail: Jewelry, Clothing, Accessories

The Peace Symbol, popularized worldwide during the 1960s, turns 50 years old in 2009. And all the fashion signs point back … to peace symbol motifs on jewelry, T-shirts, clothing and even home décor. File this one under Hot Retail Trends + Social Marketing. Here’s “Peace Signs Blooming” from Cool Jewels Fashion Jewelry.

Top Ten Wholesale Blog Editor
~~~~~~~~~~~~~~~~~~~~~~~~~

Image From Michelle DaRin Fine Art Jewelry

Peace Signs Blooming in 2009
By Julie Hall for Cool Jewels

Hey, is that a flower in your hair? In Retail Shopping 2009, another symbol of the Summer of Love is a big hit and blooming everywhere.

Take a look at a current sizzling hot fashion trend seen on celebrities, models and average mall shoppers – Peace Sign Jewelry .

Now step back several decades: How about a tie-dye shirt from the 1970s? You do recall all those Volkswagen Beetles covered with hand-painted daisies, peace signs and the word GROOVY, don’t you? Retro or not, stepping back to that long ago era makes us feel better.

Peace signs have humble beginnings in the early sixties, used as a rallying symbol to stop nuclear proliferation. They traveled to Woodstock, where people painted peace symbols on signs, their clothing and their bodies to express their heartfelt desire for peace and harmony throughout our world. Peace signs in any shape and size have always represented desire for a better world.

Today — as the symbol of peace turns 50 — they are found on clothes and posters, furniture, bedding, fashionable jewelry and car emblems.

Let’s also acknowledge those who pursue the message of peace by raising awareness of the limited resources of our home, Planet Earth. Al Gore (former Vice President, Statesmen, Educator and Nobel Prize Laureate) has helped us understand the need to change our ways to save our home – labeling his collected environmental and global protection insights An Inconvenient Truth. This is a message of change and peace that Al Gore has carried around the globe for nearly 10 years.

The peace sign found around our necks, on our wrists, on T-shirts and cars have become far more than fashionable – they’re personal symbols of a better tomorrow. Peace signs signify hope.

So, go ahead: Wear a fashion statement with a noble history, like a Peace Sign Necklace from Cool Jewels.

Keep a look out for the Peace Sign’s comeback in its 50th anniversary year. They’re blooming everywhere. Because the desire for world peace is as strong in 2009 as it was right after the Summer of Love in the late 1960s, I’ll give the last word to musician John Lennon: Give Peace A Chance.

Share:

• 
• 
• 
• 
•