The 4 P’s of Online Marketing

Search engine marketing guru Mike Grehan, also the founder and CEO of SmartInteractive Ltd. in England, did a session at ad:tech New York called, “Linking and Optimization for Better Ranking and More Traffic” where he reportedly discussed his notion of the four P’s of online marketing.

Most marketing students learn that the four P’s of traditional marketing are product, price, promotion and place, but according to Mr. Grehan, the rules are slightly different on the worldwide Web.

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“The four P’s of marketing are positioning, permission, partnership and performance,” Mr.Grehan said.

Positioning is all about using paid and organic search to drive ads.

Permission is opening a dialog with potential customers and customer retention management.

He said performance is measuring the success of your Website and online marketing strategies.

Finally, partnership is affiliate marketing, co-promotion and joint venture, Mr. Grehan said.

“To prepare a campaign there are certain key questions that marketers need to ask themselves,” he said. “Who are we? What do we do? What are we known for? What message are we trying to get across?”

After answering these questions, marketers should list the top ten phrases which cover the content of their site. Each phrase or search term should be at least two words.

“Talk to people within and outside of the organization,” Mr. Grehan said.

Marketers need to make sure to have a unique page of good quality content for each search term.

“One of the most important things to remember is search engines return Web pages, not Websites,” Mr. Grehan said.

Entertain Your Kids With Wholesale Toys

Wholesale Toys Will Keep Your Kids Entertained and at Bargain Prices

The toy industry is a huge contributor to today’s economy. Toys are sold everywhere you look including the local food stores regardless of their size. Children are delighted when a new toy is brought into the house. Everyone loves to make children happy so they buy children toys on a regular basis. It seems that anyone having a close relationship with a child will automatically consider buying them a treat from the toy aisle. When children walk into any store they immediately go directly to the section where toys are displayed. They marvel at all the wonderful toys and wish they could buy one every time they visit any store. Parents try to oblige and buy a toy for that special someone as often as can possibly be afforded. Everyone wants children to experience the joy of play which is a great gift that all children to have and toys are huge contributors to children’s playtime. Who does not remember the endless hours of play and the special toys that made play even more entertaining and fun? Sometimes the adults will even join in the fun and recall the wonderful playmates they had when they were children.

Birthday party goers are sure to look in the toy section when looking for the perfect child’s gift. Any child when asked what they want for that special birthday gift is sure to mention a certain kind of a toy before he or she would settle for clothing or something more practical. Supplying birthday gifts is a very good reason for having an ample supply of wholesale toys. Toys are readily sold for many different occasions. As long as little ones keep sprouting out into the world the demand for toys will always be great.

Buying toys wholesale to resell makes good business sense. Wholesales toys are offered in many price ranges. Good values are sure to be found when. And the variety of wholesale toys is enormous. Children are sure to find a toy to supply endless hours of pleasure and imaginary play.

Toys are a big market in today’s economy. Toy buying has always been high on the consumer list of demands and will probably always continue to be. Wholesale toys are a good source when considering selling to satisfy consumer demands as well.
Find wholesale toys and a large variety of other high quality, low priced merchandise at Toptenwholesale.com. Visit their website at www.toptenwholesale.com.

Save Money With Wholesale Apparel

Wholesale Apparel Is A Necessity for Those Who Know How to Save

Saving time and money is essential to every busy consumer. Buying wholesale apparel is an incredible opportunity to save money on the apparel items that you purchase.

Normally, when shopping at a retail store you will notice that the prices are extremely high. You probably do not want to spend that much on apparel , especially when there are so many other things included in your budget. However, when you shop for apparel wholesale you will realize that you see all the same name brand items but at considerably lower prices. The wholesale apparel distributors get these apparel items directly from the manufacturer and pass down the savings to you. This means you get the same quality and durability of the apparel that you would get in the stores that you would shell out much more money in.

Another important feature about wholesale apparel is the different items that they have. Retail stores have collaborations with only certain clothing lines. This limits the style of clothing you can purchase. Wholesale apparel would never want to limit your style and designs of clothing to just one company. Wholesale apparel has all different kinds of brands. Wholesale apparel always tries to keep the many different sizes and types of clothing in stock, unlike the department stores that constantly change their stock and do not have a broad selection of sizes.

Buying Wholesale Apparel Means Buying More

Because wholesale apparel is so cheap you will be able to purchase more items of clothing. Sometimes there are discounts for those people who purchase a certain amount of items. A family that is on a budget could really benefit from these types of savings and the ability to purchase higher quantities for less money.

Purchasing wholesale apparel online is a huge time saver. This way you can avoid the long lines that you have to wait in when you are in a department store. Also you can save yourself the embarrassment of not having enough money when you get to the counter at the sales department. The online wholesale apparel website has the purchase price already calculated for you before you check out. This way you will know if they have your sizes available and you won’t even have to leave the house.

At www.toptenwholesale.com you find wholesale apparel at its cheapest prices. Top Ten Wholesale has a variety of affordable, high quality items.

Net Neutrality – Looking Above the Fire Line

In the day-to-day operations of running a successful online commerce business, it is easy to get exhausted putting out brush fires.

Daily e-Commerce Brush Fires

• Drop-shipping SNAFUs
• Catching a free-fall in your conversion-to-sale rates
• Cost-per-click keyword bids that jump and take your Click-through Charges with them
• That stuck feeling when you learn your purchase of last-season Girl’s Accessories just hit the “No Way” list at Crunch.com
• Burning up your planned paid-ad budget for three months in only 30 days
• Learning about the toy safety recall after your lot cleared imports

Sometimes it’s challenges we can’t see clearly through the thick layer of smoke on the daily horizon that pose the greatest threats to our ROI, profitability and business survival. The issue of Net Neutrality is one of those distant fires. Let’s clear some smoke.

Net Neutrality in a Nutshell
A threat to online commerce is from the opposite of Net Neutrality: A planned system of restrictive tollbooths on the information superhighway. These non-neutral Internet tollbooths will control access, speed limits and road conditions to all big-bandwidth packet streams (your content) by travelers (your dealers or customers with searches and purchase transactions) idling at their browsers while backed up at Internet on-ramps.

We all know that the “free” Internet has a planet-sized backbone and access control points, such as Internet Service Providers and national domain filters. (The latter includes censorship policies placed on Google, Yahoo! and other search providers for results allowed to China’s 100 million Internet users. Also, Yahoo! is being questioned by the U.S. House Foreign Affairs Committee for its possible role in arrest of a Chinese journalist who sent an email criticizing Chinese media restrictions.

Aside from official censorship roadblocks, anyone with ISP Internet access anywhere can use the superhighway and go where they like.

Enter the tele-communications lobby. Long-term plans were to set up tiers of commercial service on the information superhighway, charging content providers and web destinations extra for the privilege of a big, wide, high-speed road on which their potential customers or readers reach them.

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The I-road narrows, clogs and gets bumper-to-bumpier for users trying to reach non-paying destinations, like smaller e-Commerce sites, start-ups, news and opinion sites and non-profits. Once you’re on the toll-free roads — Internet roads where smaller, lower-revenue businesses live and won’t pay extra to ISP networks — then you’re off the maps of tollbooth operators like AT&T, Verizon, Time Warner or Comcast. Customers may still reach your virtual storefront, but they will have stalled and hit potholes before crossing your digital threshold.

This old dog wears a new digital collar: In 1901, the U.S. Supreme Court held that a telegraph company is a “common carrier” and obligated to provide non-discriminatory service to anyone who asks. Today’s Internet version of common carriage is Net Neutrality.

What’s In Net Neutrality for You?
This payment for special treatment (not being slowed or blocked) would be called “paying the vig” in a TV episode of The Sopranos. The telecom lobby calls it the “cost of doing business” or “the price of heavier data demands on networks.” What the National Cable & Telecommunications Association counted on is people not paying attention because the issue is “too complex.”

Apologies to readers who find the above too simplistic. For details, go to Net Neutrality sites at Common Cause < www.commoncause.org/NetNeutrality/ > and Save the Internet < www.savetheinternet.com/=faq >. For the other side, check NCTA’s site at
< www.ncta.com/IssueBrief.aspx?contentId=2715 > . Detail wonks can check “Broadband Internet Regulation and Access” at < www.ncta.com/IssueBrief.aspx?contentId=2715 > . Detail wonks can check “Broadband Internet Regulation and Access” at < www.fas.org/sgp/crs/misc/RS22444.pdf >.

One thing online commerce free enterprisers can do is support Net Neutrality, especially to their U.S. senators. Legislation to make the FCC enforce Net Neutrality failed in both houses in 2006, in a vote that fell along party lines. However, advocates in the Senate left open voting on a bigger telecom bill; and largely anti-Net Neutrality Republicans lost control of Congress in November 2006. The vote is coming back.

Congress hears from lobbyists on why commercial Internet tollbooths are needed.

Congress also needs to hear from e-Commerce entrepreneurs who don’t have deep pockets or revenues of an eBay, Google or Fortune 1000 company. They need to hear from marketers like you; that is, once you stomp out that daily brush fire.

Get Your Bling For Less

Wholesale Rings Are Glitzy and Afforadable

Many women love to accessorize with jewelry. Rings are commonly adorned to add color and style. Little girls are growing up so fast these days and it is not uncommon to see little girls even wearing rings. All kinds of dress up clothes that also includes matching jewelry. Girls love to imitate the bigger girls and ask for rings and other jewelry that the adults are wearing. They are quick to notice how much accessorizing can add to the beauty of a woman. Dressing up your hands is part of completing the fashion-look that you are trying to achieve.

Matching your rings to coordinate with the rest of your outfit is fun and very pleasing for others to look at. For this reason, women buy rings to match all their other accessories. The ultimate goal of most women is to buy a ring in every color imaginable. Some women are known to wear rings and every finger on their hands. Nowadays women are even wearing toe rings to wear with the open toe shoes that are so stylish today. It is almost as if a woman feels she has naked hands until she puts on a splash of color to the hands. Well manicured nails would not complete until a ring or rings are added to complement the beauty of the hands by adding beauty and glamour.

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Buying wholesale rings so that you can resell makes good business sense. You will find quality as well as quantity when you go looking for wholesale rings. Variety is a must and there seems to be so much variety that every customer will be sure to find something to their liking and particular taste. If it is value you are looking for than you do not need to look any further. Discount prices are readily available so that the price savings can be passed on to the savvy consumer. The new consumers are looking for good affordable rings that will enhance the look they are trying to achieve. Price is always a big consideration when wanting a variety of colors and styles on rings. When the customer finds a good source for buying the rings they want and desire they will return time and again looking for their supplier of good and beautiful rings.

Wholesale rings are available and will likely sell faster than you can stock them. Wholesale rings are a must for anyone wanting to keep their customers fully satisfied.

Internet Threatens Lives Of Local Newspapers

Just as video killed the radio star, it now seems that Internet may kill off local newspapers, according to a research report released today by the Joan Shorenstein Center on the Press, Politics and Public Policy at Harvard University’s John F. Kennedy School of Government.

The study, “Creative Destruction: An Exploratory Look at News on the Internet,” closely examined a year’s worth of traffic to 160 different Websites.  According to the study, overall traffic to newspaper sites has generally leveled off.  Nationally known newspapers, on the other hand, seem to be gaining an online audience.  Site traffic to papers like the New York Times, Washington Post, and USA Today have increased by 10 percent over the course of the past year.  But the Websites of most other newspapers—whether in large, medium-sized, or small cities—seem to have lost their audience.

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Non-traditional news providers seem to have gained the most readers.  The sites of search engines, service providers, aggregators and bloggers grew faster on average than the sites of traditional news providers, whether print, broadcast, or cable.  Google, Yahoo, AOL, and MSN, along with sites such as newsvine.com, topix.net, digg.com and reddit.com, saw large traffic increases during the past year.

“Our evidence suggests that the Internet is redistributing the news audience in a way that is pressuring some traditional news organizations,” the study says.  “Product substitution through the Web is particularly threatening to the print media, whose initial advantage as a ‘first mover’ has all but disappeared.”  Newspaper distributors will have to reinvent themselves if they wish to remain major media contenders.  Otherwise it looks like they’ll be left behind in the not-so-distant future. 

Save Money And Smell Wonderful with Wholesale Fragrances

Save Money And Smell Wonderful with Wholesale Fragrances

Modern day men and women utilize the large variety of different fragrances now available. Taste in perfumes has become quite varied and the availability of different perfumes has increased. Fragrance types include floral, woodsy, or musky. Some fragrances are now being manufactured to smell like our favorite foods. Vanilla is a very popular and nostalgic scent that can bear recollections of childhood.

Applying a fragrance is a pleasure that many of us indulge in and it becomes part of the dressing ritual that we engage in on a daily basis, and using special scents for special occasions. When people take a whiff of a wonderful smell it has even become customary to ask what the name of the fragrance is so that a new scent can be worn. Applying perfume has become such a large part of the daily ritual that the market for fragrances has become a hot market. Rest assured the variety of perfumes pervades dressers across the country.

Wholesale fragrances appeal to the vast array of personalities that make us all different and unique. The appreciation for fragrances has been apparent since the beginning of time. Even the smallest of children are sure to let you know how much they appreciate a scent that is to their liking. Sometimes when you smell a certain perfume you recall the face of someone that you associate with that scent. The power of the sense of smell is very pronounced in human nature and that is why wholesale perfumes have become such a large market.

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Plan Your Halloween Party With Wholesale Party Supplies

It’s that time of year again!  With kids and parents gearing up for the start of the school year it’s only a matter of time before Halloween is upon us.  It’s about time to be thinking about placing orders for Halloween costumes, decorations, party favors and the like.  Trick-or-treaters of all shapes and sizes now have more variety and choices than ever when it comes to costumes, hats, masks, and costume accessories.  And the same goes for Halloween party planners.

Everyone loves a good Halloween party.  What better way to celebrate the most spookiest day of the year than to throw a fun but cost-effective Halloween party?  How does one throw a cost-effective party, you ask?  Well, by ordering wholesale party supplies, that’s how.  If you buy your basic party supplies through a wholesaler, like your plates, utensils, and balloons, you can save lots of money and apply the savings to extras that will make your party one for the ages. 

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My husband and I applied this same concept to a party we threw a few years back; we saved where we could by purchasing cheap dollar store items so that we could have more money for awesome extras, like our animated zombie which removes its head and growls upon motion-detection.  We had gravestones, zombies, dry-ice—the works.  We had the scariest yard on the block and had our neighbors talking ‘til Thanksgiving—and we did it all on a budget.

Halloween party planning can be a fun and creative activity, especially when you start preparing for it in advance so that you have plenty of time.  I’ve almost made a game of it, trying year-by-year to see how much I can save on my Halloween decorations, costumes, etc.  It is by no means a difficult task to undertake.  You simply need to know where to look.  You can find something extraordinary for your celebration (or for your customers’) by browsing TopTenWholesale.com for Halloween and other seasonal wholesale suppliers.

Wholesale Clothing Can Help You Save Money While Looking Great

There are many benefits to exchange shopping at retail stores for purchasing wholesale clothing. You can get all of the brands, sizes, styles that are in any department store but with the convenience and saving of buying wholesale. Buying clothing this way can greatly improve your shopping experience as well as your wardrobe.

One of the biggest hassles of shopping at the retail store is the long lines you have to wait in. You’ve made your selections after trying on every single outfit, which probably took a long time because there was a dressing room line. Finally, when you are probably at the point where you are done with waiting, there is long line at the check out counter. The cashier is taking a long time with the customers in front of you and you end up leaving the line because you can’t wait any longer. When you purchase your wholesale clothing online you not only save a ton of money but you get to avoid those long lines that can easily eat up hours of your day.

Clothes that Suit Your Exact Needs

With wholesale clothing you can always feel assured the stock is plentiful and that you are going to find the size that you need. Not everyone is the standard size, in fact, many people are not. When purchasing wholesale clothes shopping online you will never have to leave the store empty handed because you didn’t find your size. You won’t have to spend valuable time sifting through store piles only to find that they never had your size in the first place. You won’t have to place an order with the sales clerks it’s so much simpler to just purchase your order online.

Another important feature about wholesale clothing shopping online is that you will automatically know the price of everything you are buying before you actually go to the register. This way you avoid the embarrassment of not having enough money. If you realize that you don’t want to purchase an item; you simply get rid of it. You don’t have to tell a cashier that you didn’t have enough money or you don’t want it after all. You have the privacy to choose what items you do and do not want.

Buying wholesale clothing is a great option for all consumers and especially for consumers who wish to save time and money. Wholesale clothing is inexpensive because it is direct from the factory but offers the affordable prices. Visit www.toptenwholesale.com to purchase a wide variety of high quality discounted merchandise.

Get Your Kicks For Less With Jung Fu Movies Wholesale

If you are a fan of Jung fu movies, you may have already started your collection, or you may be looking to start one. Jung fu movies are a great representation of Chinese film culture from the seventies on to today. They demonstrate great feats of athleticism, dexterity and coordination. They inspire many to respect or even get involved in martial arts. This is similar to America’s “Rocky” with boxing. You can get your Jung fu movies wholesale and see what has become such a popular genre in the United States.

Jung fu movies wholesale can include many interesting titles that you will be excited to watch. From the stars like Jackie Chan to the lesser known actors, they are martial arts movies that will all have something exciting to offer. Jung fu movies wholesale are fun to watch because each actor will have his or her own unique style. This adds to the entertainment value because a style is usually developed by the performer into something that they will come to own. There are many original styles such as the crane, the monkey, the eagle and the snake. It is fun to watch the different variations.

Jung fu movies wholesale will also give you the opportunity to watch Chinese directors at their earliest attempts at movies. These directors would later come to be known as legends in the industry, not only in China but worldwide. Directors like Yuen Wo Ping and Cory Yuen. These men got their start directing Chinese Jung fu movies, and now you can purchase them wholesale and claim a piece of the history.

Expose Yourself to New Culture Watching Jung Fu Movies

Another fun aspect of Jung fu movies wholesale is the culture you will get. It is common to see recurring themes in these movies because of their prevalence to Chinese culture in that era. For example, most training regimes in the movies involve some type of torture. Also, there is a deep respect for elders. And there is a sense of chivalry in many of the characters. Another aspect of the Chinese culture is their distinctive sense of humor. There is an abundance of slapstick comedy, or blatant jokes about appearance such as buck teeth or overgrown moles. This is what made the Chinese culture laugh during that era and much of it will still remain funny today to those enjoying Jung fu movies.

Jung fu movies wholesale are a great way to get your collection started. You will soon be appreciating the genre that many have come to love. View an array of wholesale merchandise at www.toptenwholesale.com.