10 Rounds – Wholesale vs Liquidation Merchandise
by Robert Cyr
We have a tough match up tonight; both competitors have equal value when looking for inv
entory to resell. I look around the sold out arena and I see a crowd of ebay sellers, flea market vendors, retail store owners and exporters eagerly awaiting to find out which category of merchandise will prevail!
Both competitors will allow your business to profit, but there are some serious differences between the two. If you have never bought liquidation merchandise to resell you might be pleasantly surprised to find out that this category of merchandise can pack extra dollars into your pocket.
I hear the bell ringing now and it looks like the match is about to start……
Round one: Buying traditional wholesale merchandise allows the reseller pick exact styles and models when buying inventory
Round two: Buying Liquidation merchandise allows the reseller to have a great variety of merchandise as every pallet or truckload is different
Round three: Buying wholesale requires the reseller to purchase a minimum quantity of any one item. Often merchandise will be case packed and a retailer might have to purchase more of one particular item than needed
Wholesale just sent a right hook to Liquidation and due to this solid blow Liquidation has just fell to the mat. Wait, liquidation is getting right up for more!
Round four: Liquidation merchandise allows the small retailer to have the ability to sell national name brand products taking advantage of the massive amounts of brand advertising manufacturers spend each year. Name brands sell!
Round five: Buying wholesale allows the reseller to reorder the same item when stock runs low.
Round six: Liquidation merchandise can allow a reseller to sell at a fraction of original retail passing the savings onto the end consumer. This effect can create an increase in customer spending as your customers’ dollar will go farther.
I cannot believe it!….Liquidation landed a low blow to wholesale and was just warned by the Ref. Its getting “down and dirty” as both competitors are ready to supply your business…
Round seven: Wholesalers tend to specialize in one area for example, apparel wholesalers probably will not be able to supply your business with toys. So, you may have to line up several different wholesalers to supply your business if your product lines are diverse.
Round eight: Liquidation merchandise will often have reselling restrictions. You might have to specifically ask if merchandise must be de-labeled or defaced prior to reselling. There are many different type of reselling requirements placed by large retail big box stores. To be safe ask the liquidation company prior to buying.
Round nine: There are many more wholesale companies to choose from versus wholesale liquidators. This is wholesale’s advantage. As time goes on the wholesale liquidation industry is growing as consumers want to purchase from retailers who can offer discounted, low pricing.
Round ten: When buying Liquidation merchandise you can buy from a wholesale liquidator (distributor) or you can attempt to buy shelf pulls, returns and overstocks direct from the original retail store’s liquidation department to save even more.
Both wholesale merchandise and Liquidation merchandise went head to head and came out on top. whether you buy first quality, new wholesale merchandise or liquidation merchandise… either category will allow you to profit in your business. If you decide to look into Liquidation merchandise make sure you fully research this niche category of wholesale. The wholesale liquidator/distributor you are thinking of buying from should be able to help you decide what type of merchandise will work for your business.

















